Intelligent Content by any other name
Whenever I look in the pantry for something for lunch, I rely on the labels on cans to make my selection easier. Without labels and information on the outside of the can, it would just be a mystery can... something I might open only if I were desperate to know what was inside. Information about a product makes it more responsive to the needs of a seeker. In the world of content, such endowment is sometimes called Intelligent Content. As a brand for use in the content industry, the term "Intelligent Content" has traction and identity for product capabilities, courses, describing professional skills, and even as a conference name. What it implies for the content is that it is part of a system that expects content to have predictable and expected structure, semantic identification of its components, properties that support selective use of components, and a context of terminology and relationships to other content that the system can use to support improved and more sele